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Product Line Rationalization
Developing the Right PLR for Your Dealership



It's about what you sell and why.  Based on a Good-Better-Best approach to selling - determine what you might be missing out on and establish your Company's mandate of "What is Right for the Betterment of the Business".

Half-Day Session

Conducted by:
Dave Bloch, Business Advisor
WorkPlace Furnishings, Inc.

We know that end users depend on dealer representatives to recommend the right product solution. These recommendations usually focus on the dealer’s contract alignment along with numerous other suppliers. This module is designed to help dealers review and evaluate their suppliers and begin identifying those with whom they should be partnering.

This selection process considers several criteria that should be evaluated. We outline a Good-Better-Best product offering using the dealer's contract alignment and the WPF Office Furniture catalog of quality supplier partners. The end result is a published Product Line Rationalization (PLR) of your select supplier partners on which your dealership should focus.  This proven method will result in a host of benefits that will drive sales and profits.

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