It’s about being significant to a few rather than trivial to many!  Based upon a good-better-best approach to selling—determine which manufacturers are right for your business, direct your people to focus their efforts here, and take control of the sales process.   Have your people selling products from suppliers you have determined as being the best for your company.

Conducted by:
WPF Staff Member

We know that end users depend on dealer representatives to recommend the right product solution. These recommendations usually focus on the dealer’s contract alignment along with numerous other suppliers. This module is designed to help dealers review and evaluate their suppliers and begin identifying those with whom they should be partnering.

This selection process considers several criteria that should be evaluated. We outline a Good-Better-Best product offering using the dealer's contract alignment and the WPF Office Furniture catalog of quality supplier partners. The end result is a published Product Line Rationalization (PLR) of your select supplier partners on which your dealership should focus.  This proven method will result in a host of benefits that will drive sales and profits.

Our most successful dealers have a few common traits:
They all embrace change, control their sales process, and are passionate about growth.